Even Revel’s Facebook page bears their new slogan: Gamblers Wanted
It is the very first good news since Atlantic City’s latest casino launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Featuring its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side associated with the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for most of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other casinos that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 per cent jump when compared with year that is last.
Assisting the July figures, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 percent more visitors stopped at the given information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those ready to wager, it seems that at final Atlantic City’s efforts to mimic what has struggled to obtain years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a sold-out performance by pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president associated with Atlantic City Convention & Visitors Authority. casinopokies777.com Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in convention ancillary spending into the coffers of hotels, gambling enterprises and retail.
Of course, while one good month is good, for a property like Revel that is plagued with bad numbers since it exposed simply 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst has ended. To that end, Hartmann says there could be more of those incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we can keep the market share figures,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ form of property.
‘we have been deeply grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons using the same name each took home $1 million following an Ohio casino mistake
When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday night, the house was loaded. The drawing ended up being televised and plenty of local news were on hand to catch a glimpse of the winner. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It absolutely was the moment of the lifetime for Kevin Lewis, who was simply in attendance that night. He was there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino understood they had a major problem on their arms.
Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis had been into the crowd during the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And as it proved, it had been the Kevin Lewis at home whom was the real winner not the one at the casino.
After the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on what direction to go. There were certainly plenty of possibilities to them: only the rightful winner ‘deserved’ the cash, and several such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.
But the Horseshoe made a decision to simply take another approach. Rather than make the males worry about which one could ultimately get the prize, they merely awarded two million dollar awards rather: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So in keeping with our commitment to perform some thing that is right our guests, Horseshoe awarded a $1 million prize every single associated with guys.’
The ‘correct’ Kevin Lewis hasn’t had much comment on the problem, and his prize cash was never ever actually in doubt. Nevertheless the Lewis who showed up at the casino that night is grateful that luck ended up being on their side.
‘When I heard my title we stated, ‘God finally provided me with a win that is big” Lewis told local television station WCPO. He later attributed their win to simply ‘being within the right place at the right time.’
Six Degrees of Separation
Incredibly, the two champions have lot in keeping. Not merely do they share a title and play at the casino that is same nevertheless they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the principle reasons for a casino being therefore generous in a situation such as this one is certainly to build the right PR, and the Horseshoe may be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
Caesars Entertainment Misses A place in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for a huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the season.
The questions that are big, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or shortage thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. Nevertheless, it absolutely was not to be, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and another they are still spending for. Caesars ended up being even provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move that has been obviously a bad one looking back, Loveman admits.
The problem is based on the reality that the Macau government has cut off issuing any additional video gaming licenses beyond the existing six concessions and sub-concessions, so Caesars type of shot on their own in the foot by not using the Wynn deal when they could. Never having themselves submitted an application back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time has no second chance to enter the most profitable gambling region on the planet now; an unfortunate truth for the company that holds the highest long-term debt load of any casino conglomerate nowadays: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And just because the start of 2013, Macau has shown an increase of 16 percent over a year ago.
Caesars has been busy doing some major internal business reorganization: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a well planned Baltimore casino as a separate company that is going to be majority-owned by the moms and dad.
Clearly, buying and selling property for a profit is also not just one of Caesars’ most readily useful decision-making abilities either; the company took a $101 million write-down on the land, which they had named Caesars Golf, when they wear it the market a year ago, and even that leaves them $40 million at a negative balance, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in profits through the sale to cover their debt down.